A bright and bold that channel package that aimed to avoid movie channel clichés, like film frames, projector beams or cinema architecture. A visual language of reds was developed, called ‘loud’ and ‘quiet’, for out of channel promotions and interface backgrounds, respectively.


Style Guide (click to open PDF)
Sting, Bumper, and Promo Graphics
  • design, motion graphics: Ryan Gilmore

“Movie Now” wall poster (click to enlarge)

Launch Campaign Promos

All the on-demand ingredients for the perfect instant entertainment recipe!

Movies Now Launch Campaign “Action”
Movies Now Launch Campaign “Comedy”
Movies Now Launch Campaign “Romance”
Movies Now Launch Campaign “Sci Fi”
  • concept, script, graphics: Ryan Gilmore
  • editing: Joe Greco
  • voice artist: Rupert Degas