Screen Gems, producer of such classic television shows as Bewitched, I Dream of Jeannie, The Monkees, The Partridge Family, Soap, Charlie’s Angels, Starsky & Hutch, and Diff’rent Strokes, needed a new channel package for the interactive television world. The old funky swirly ‘S’ logo was dropped when it was acquired by Sony Pictures. I retained the fun and kitschiness of the shows through a lively mixture of sixties colours and some animated bubbly dots.


stills board (click to enlarge)

Style Guide (click to open PDF)
Screen Gems Logo (Blue)
Screen Gems Logo (Yellow)
Screen Gems Launch Promo
Screen Gems “Starsky & Hutch” Promo
  • design, animation: Ryan Gilmore
  • promo editing: Joe Greco and David Tomlinson
Interactive Video Wall Background (version 1) (focus not shown)
Interactive Video Wall Background (version 2) (focus not shown)
Interactive List Screen Backgrounds (overlay text not shown)